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Apr 03, 2008
Fresh new corporate logo and messaging reflect Symmons’ new position as “The Smart Choice”
Braintree, Mass. - Symmons Industries, a premier manufacturer of commercial and residential plumbing products, has a new look, new messaging and an updated, enhanced product portfolio. The company’s fresh new logo and tagline, which were unveiled at K/BIS 2008 this April, reflect Symmons’ new position as “The Smart Choice” for designers and architects, for contractors and for consumers. This is Symmons first new brand introduction since the company’s inception in 1939.
Said Bill O’Keeffe, President and CEO of Symmons, “Through a variety of communication tools, including the logo, new advertising, packaging, brochures, tradeshow booth and more, the new brand will communicate that Symmons is the one company customers can count on for products that are simple, durable and beautiful – the smart choice."
To coincide with this rebranding initiative, Symmons has also added over 20 new products and enhancements to its existing offering. New additions to the company’s premium products portfolio include the Oxford and Naru lines, two comprehensive suites of luxurious fittings and accessories for the bath that come complete with a hand spray option for the shower. Inspired by Oxford, the English “City of Dreaming Spires,” the Oxford fittings evoke a sense of being among England’s ornate towers and steeples. The Naru Suite offers a contemporary design that was inspired by Japanese culture and the way bodies of water ebb and flow through our lives.
Symmons has also redesigned its Maxline™ Thermostatic Tempering Device, a cost-effective solution for controlling water temperature and regulating flow, from their commercial product portfolio. Additionally, Symmons Design Studio has recently introduced an empowering customization method for designers, architects and property owners: Design Studio Live. This user-friendly Web-based tool makes it possible for users to participate in Symmons’ customized design process without having to leave their desks.
From its pioneering pressure-balancing, anti-scald shower valve in the 1930s to its recent expansion into a full range of modern, exceptionally designed products for the kitchen and bath, Symmons has maintained an unrivaled commitment to quality materials, superior engineering and solid workmanship. Providing high quality behind the wall and functional, aesthetically-pleasing products in front of the wall, Symmons is truly the smartest choice in plumbing products.
About Symmons Industries
Symmons Industries is a premier manufacturer of commercial and residential plumbing products, setting the standard for quality in plumbing fittings since 1939. From its pioneering pressure-balancing, anti-scald shower valve in the 1930s, to its recent expansion into a full range of comfortable yet stylish products for the kitchen and bath, Symmons has maintained an unrivaled commitment to quality materials, superior engineering and solid workmanship. Headquartered in Braintree, Mass., Symmons is a privately-held company with regional sales offices and local representatives located throughout the United States and Canada. For more information, please visit www.symmons.com, email info@symmons.com, or call 1-800-SYMMONS.
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