Author
Symmons Industries
User-generated content can have a dramatic impact on your hotel’s presence and conversion rates.
According to AdWeek, a whopping 93% of consumers say that they find UGC, or user-generated content, to be useful when deciding on a purchase.
How can you make sure you are getting the benefits of this coveted form of marketing? Make sure every part of your hotel offers Instagram-worthy photo opportunities. Influencers are constantly on the lookout for amazing travel images to share, so providing them with an “Instagood” moment will help boost your presence on the ‘Gram and around the web. Making the right design and accent choices is a good start, but the ideas below will ensure you end up with shareworthy content and that you truly reap the rewards of having a photogenic and engaging space.
Choose Official Tags
Select some official tags for your brand and location. If you have more than one location, add the actual destination name to your resort tag to make it stand out. The Belmond hotels make the most of tagging by using the official #Belmond hashtag and then using tags for each location. #BelmondCharlestonPlace relates to the location in Charleston South Carolina, making it easy for guests to find UGC about that specific property.
Influencers can easily tag the hotel online, exposing plenty of other potential guests to the spot. For some popular resorts, the best “Instagood” spots have a crowd waiting to snap the perfect photo. Choose a hashtag, and share it in the prominent “photo op” places. Most influencers will look around the lobby, in picturesque locations by the pool, near noteworthy shopping outlets, and in the guest room. A small card on the bathroom vanity or mirror that provides the hashtag will not only prompt influencers to snap photos, but also to tag you with them.
Make It Photo-worthy
Want to make sure your stylish spa bath is seen? Make it striking and unique–from the fixtures and special touches you choose to the linens and other amenities. The bath should be a highlight of the space. Select high-quality fixtures with current materials, make sure the mirror is placed for easy selfie shots (most influencers won’t be able to resist) and provide a bath or shower setup that begs to be styled for a photo. Elegant fixtures, high-end materials, and good lighting will help ensure that your rooms are photographed and shared.
Think Unique
For health and wellness travelers, a spa guest bathroom provides a prime photo opportunity. People who are most likely to share your bath images will want stunning and unique shots, such as:
- Thoughtful design choices that exude a curated, boutique look
- Striking countertops that can hold event badges, small purchases, and even makeup layouts for pictures
- Luxury amenities, such as rain showerheads and hand showers
Elements like these ensure your bath is tempting to those looking for some fresh new images to share with their own followers. The more custom and unique your fixtures and furnishings are, the more likely they are to make the cut, both on Instagram and in any blog posts the guest is working on.
Get the look hospitality and travel influencers crave. You’ll not only be a hit with this coveted group, but you’ll also receive lasting benefits from the content they create and tag you with. Not sure where to start? One of our professional Design Consultants can help you select the plumbing fixtures and special touches that will make an impact on your guests and help you create striking guest baths that influencers just can’t resist.
